AI practice companion for independent language tutors
A white-label AI speaking partner your students use between lessons, set up and reviewed by you, so they stay yours and pay you for it, not the marketplace.
Free · No credit card · Live in 21 days
The marketplaces that independent language tutors depend on are building AI for themselves, and charging the learner for it. In August 2026 Preply rolled out Lesson Insights, Daily Exercises and Scenario Practice, an AI layer that sits between a tutor's lessons and is sold under the platform's brand. italki sells the same thing as italki Plus at $5.99 a month: automated lesson summaries, flashcards and AI roleplay bolted onto lessons the tutor delivered. Neither product pays the tutor a cent, and both sit on top of a commission that already runs from 18% to 33% on Preply, with the first lesson taken at 100%, and 15% to 21% on italki. Tutors have noticed. The r/iTalki thread on the platform's 2026 roadmap reads it as 'push AI more and squeeze teachers more' and calls the opening for 'a simpler platform with cheaper commissions'. Meanwhile the consumer side has proven the appetite: Langua went from zero to $308K in monthly revenue in eighteen months, roughly $3.7M in annual revenue at 90% gross margin, selling nothing but an AI conversation partner. Every new entrant, from LearnLingo's 157-point Show HN in 2023 to the open-source OpenLanguage in June 2026, pitches to the learner and competes with the tutor. Nobody sells the tutor their own companion. Tutorloop is that product: an AI practice companion the tutor configures from their own lesson material, brands as their own, and reviews every week, so a student's between-lesson speaking practice deepens the relationship with the human instead of replacing it. The tutor charges each student a small monthly add-on on top of lessons, keeps every dollar of it, and gets a transcript and error list before each session. Independent language tutors are the segment left out of the AI build-out, and the practice layer is the piece of their business the marketplaces have not yet taken.
Why now
Two things happened in 2026 that did not exist together before. First, the marketplaces crossed the line from hosting tutors to competing with them: Preply's Lesson Insights, Daily Exercises and Scenario Practice, launched in August 2026 under a 'The Better Duo' campaign, and italki Plus at $5.99 a month, both sell AI practice to the learner over the top of the tutor's lessons. Second, the consumer AI tutor stopped being a demo. Langua's $308K in monthly revenue, reached in eighteen months at roughly 90% gross margin, is the number every founder in this space now quotes, and it was built with no human tutor in the loop at all. Put those together and an independent tutor is squeezed from both sides: the platform monetises the practice between their lessons, and the pure-AI apps monetise the students who decide the tutor is optional. The reaction is already visible in the tutor communities, which is exactly the moment a tool that hands the AI layer back to the tutor gets adopted. The honest risk is that the marketplaces respond by giving tutors a revenue share on their own AI features. Nothing they have shipped so far suggests they intend to.
Market gap
The AI practice layer for language learning exists three times over and none of the three belongs to the tutor. The consumer apps (Langua, TalkPal, Gliglish, Speak, and the steady stream of Show HN clones) sell a companion to the learner and position the human tutor as the expensive thing you no longer need. The marketplaces sell the same companion back to their own learners as an add-on: italki Plus at $5.99 a month, Preply's Lesson Insights and Scenario Practice under its own brand, on top of commissions of 15% to 33%. The third copy is what tutors do today by hand: WhatsApp voice notes, shared Google Docs, a ChatGPT prompt they paste for their students. What does not exist is a companion the tutor owns: trained on their lesson notes, limited to what they actually taught, branded as theirs, billed by them, and reporting back to them before each lesson. Langua's Unlimited and Standard tiers, and its enterprise plans starting at $500 a month for schools, show there is a business selling the companion to institutions; the independent tutor with ten to forty direct students is the institution nobody has priced for. Tutorloop takes that slot, and the tutor's between-lesson revenue comes with it.
Proof signals
8 sourced proofs ↓Preply announces three AI tools between lessons (August 2026)
Lesson Insights, Daily Exercises and Scenario Practice, rolled out to a portion of English learners and tutors, framed as 'The Better Duo' against Duolingo's AI-first cuts. Sold under Preply's brand; no tutor revenue share mentioned.
edtechinnovationhub.com ↗Signalitalki Plus: AI roleplay, summaries and flashcards for $5.99/month
A learner subscription alongside regular italki lessons: automated summaries, practice exercises, smart flashcards, AI roleplay. $5.99 a month or $4.99 on a yearly plan, 30-day trial. The platform, not the teacher, captures it.
italki.com ↗SignalPreply commission model: 100% on the trial, then 33% down to 18%
Every trial lesson with a new student is taken at 100%. Subsequent lessons carry 18% to 33% depending on hours taught: a new tutor charging $10 an hour keeps $6.70; a 400-hour tutor keeps $8.20. Archived 2026-09-15.
web.archive.org ↗Signalitalki commission: 21% single lessons, 15-19% packages, 30% group
Trial lessons 0%, single lesson 21%, 5-pack 19%, 10-pack 17%, 15- and 20-packs 15%, group class 30%, charged on the teacher's listed price. Archived 2026-05-11.
web.archive.org ↗Redditr/iTalki: 'push AI more and squeeze teachers more'
Thread on italki's planned 2026 updates. A teacher's read: the platform will lean harder on AI and on teacher margins, which is 'a wonderful opportunity for a simpler platform with cheaper commissions and not rushing into AI.'
reddit.com ↗Redditr/Preply: 'Are you helping Preply to replace you?'
Tutors debating whether the lesson data and AI features they feed are training their own replacement. The consensus is that AI will not replace a good tutor, and that Preply is 'quietly watching'.
reddit.com ↗SignalLangua: $0 to $308K MRR in 18 months, ~90% gross margin
Founder post: $308K MRR (almost $3.7M ARR), up from $141K five months earlier, with the same lean team. A pure AI conversation partner sold to learners, with no tutor in the loop.
linkedin.com ↗LaunchShow HN: LearnLingo, converse with an AI-powered language tutor
157 points, 103 comments, July 2023. The most-discussed AI tutor launch on HN, and like every one since (OpenLanguage open-source in June 2026, Unihongo's 3D classroom the same week) it sells to the learner, not to the tutor.
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Pricing tiers
Tutor take-home calculator + commission table
Enter your hourly rate and hours taught; see what you keep on Preply (33% down to 18%, 100% on trials) versus italki (21% single, 15% packages) versus direct. Then see what one $12 practice add-on per student does to the monthly number. The page targets 'how much do online language tutors make' and 'preply commission', and it is the reason tutors bookmark you.
Tutorloop
One companion trained on your lesson notes, up to 10 students, your name and voice on it, daily speaking practice on the student's phone, a weekly review of transcripts and repeated errors per student, and a student billing link so the add-on is paid to you directly.
Tutorloop Studio
Up to 40 students, multiple companions for different levels or languages, a student-facing web app on your own domain, drill packs you can sell separately, and the retention dashboard: who practised, who went quiet, who is about to churn before they tell you.
Pricing thesis · subscription
Per tutor, not per student, so the tutor's incentive is to enrol every student they have. $29 a month sits below one hour of most tutors' rates and well under what italki alone takes from a single 10-lesson package at $20 a lesson. The comparison the calculator makes explicit is that one student paying a $12 add-on covers most of the subscription, and the rest is margin the platform never sees. The $79 Studio tier exists for tutors who run multiple levels or languages and for the moment they want the companion on their own domain.
- italki Plus (learner AI add-on) — $5.99/month, $4.99/month yearly (checked September 17, 2026)
- Langua for organisations — from $500/month (checked September 17, 2026)
- italki professional teacher lessons — $10–$40 per lesson (checked September 17, 2026)
Execution plan
Week 1-2: build the companion on commodity speech and language APIs with one hard constraint, it may only drill vocabulary and structures from the tutor's uploaded notes, and a tutor console that shows transcripts and repeated errors per student. Stripe, $29/mo, ten students. Week 3: publish the take-home calculator and the commission table as a free page aimed at 'how much do online language tutors make' and 'preply commission', which are tutor-intent searches with no product ranking. Week 4-6: student billing links so the add-on goes to the tutor, plus the weekly review email, because it is the artefact that makes the tutor feel the product is theirs. Week 7-10: recruit twenty tutors from r/Preply, r/iTalki, r/OnlineESLTeaching and the tutor Facebook groups; offer to build their first companion by hand and watch what they change. Month 3-4: Studio tier with white-label domain and multiple companions once three tutors ask for a second language or level. Month 5-6: the retention dashboard, and a case study from the first tutor whose students stayed longer.
Avatar · Channel · Pitch
Marta, 34, teaches Spanish to adults, 25 hours a week. Roughly half her students came through Preply and italki, the other half are direct, referred by former students. She knows the platform is selling AI practice to the learners she found, has read the roadmap thread, and already sends voice-note homework by hand. She wants her direct students to practise more between lessons and would like a reason to move more of her income off the commission table.
r/Preply, r/iTalki, r/OnlineESLTeaching and r/TEFL; the tutor Facebook groups where the AI-avatar worry is already being aired; SEO on 'how much do online language tutors make', 'preply commission' and 'ai tools for language teachers'; direct outreach to tutors with a public website or Instagram, who by definition already sell direct.
Your platform is selling an AI practice partner to your students. Sell them yours instead. Trained on your lessons, in your name, and you keep the money. Free calculator first: see what you actually take home today.
Value equation — how this sells
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Demand
| Top keywords | Vol/mo | Growth (12mo) | |
|---|---|---|---|
| Fastest growing | |||
| ai language tutor | — | — | |
| ai tools for language teachers | — | — | |
| ai conversation practice app | — | — | |
| Highest volume | |||
| online language tutor jobs | — | — | |
| how much do online language tutors make | — | — | |
| online language tutoring platforms | — | — | |
| Most relevant | |||
| language tutor software | — | — | |
| how to become a language tutor online | — | — | |
| ai language teacher | — | — | |
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